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Many ingredient brands have successfully passed <a href="https://trianglesuperiorwallsandepoxy.com/">grind and seal Raleigh</a> the value-adding test of time including Intel Micro-Ban and Stainmaster. The key to achieving this marketplace status is managing the brand well beyond its functional value. Accomplishing this is much more complex than managing a consumer brand. Ingredient branders have challenges which must be met in order to fully capitalize on ingredient brand potential for value. They must: